You’re already on that street twice a month.
Recurring work is won street by street, not click by click. We call the houses either side of the ones you already clean.
The cheapest client to win is the one next door to a happy one.
You already stopped paying for leads. You just haven’t stopped yet.
A purchased lead is a race you paid to enter. A neighborhood you’ve worked is something you already own — you just have no way to talk to it.
Buying leads
- ×The same homeowner is sold to you and to everyone you bid against.
- ×You win on speed or you win on price. Usually price.
- ×They’ve never heard of you, and nothing about you is checkable.
- ×Stop paying and it all disappears the same afternoon.
Owning the street
- ✓Nobody else is calling them. There is no auction on a street.
- ✓Your work is the proof. They can see it from the driveway.
- ✓You choose the timing — after the storm, during the job, the week it finishes.
- ✓The reputation stays yours. It compounds, street by street.
Three moments worth a phone call
Homeowners don’t want a cleaning company. They want one in a particular week — and these are those weeks.
You already have two houses on the block
Route density is the whole economics of this business. Two more doors on a street you already drive to is worth more than five spread across the county.
The neighborhood is turning over
Move-ins buy cleaning before they buy almost anything else, and they’re deciding in their first two weeks. After that they have a routine and you’re too late.
Somebody on that street just referred you
A referral is worth more when it’s still fresh and the neighbors can see whose house looks after itself. Call the street, not just the name you were given.
What our callers actually say
Real people on the phone, working from what you tell us about the job. Not a recording, and not a robot reading your website back to them.
Sample opening · Cleaning
“Hi — is this the homeowner? I’m calling for Ivy House Cleaning. We already look after a couple of homes on your street every other week, so we can offer neighbors the same slot at the route rate. Would you like the price?”
You give us the job address and what you want offered. We write the rest and brief the callers.
One price, by the door
- Pick a ring from a quarter mile out to 2 miles, and how many inside it to call.
- No contract, no seats, no monthly minimum. Order a street or order a season.
- We call the homeowners closest to your address first.
- Smallest campaign is 100 homeowners.
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