Subdivisions close together, so they hit the same rate, the same equity and the same itch to move at roughly the same time. That is a list, and it is public.
Rate moves hit a street, not a person.
A purchased lead is a race you paid to enter. A neighborhood you’ve worked is something you already own — you just have no way to talk to it.
Homeowners don’t want a loan officer. They want one in a particular week — and these are those weeks.
Everyone who bought in one build year is sitting near the same rate. When it is beaten by enough to matter, the whole block becomes worth calling on the same afternoon — and the first call is usually the only one they take.
Most owners have no idea what their home is worth now, only what they paid. A call that leads with the number is a different conversation from one that leads with a product.
A good sale down the street is the most persuasive comp there is, and it turns "someday" into a question about what they could borrow. It is also a reason to call that does not sound like a pitch.
Real people on the phone, working from what you tell us about the job. Not a recording, and not a robot reading your website back to them.
Sample opening · Mortgage
“Hi — is this the homeowner? I’m calling for a local loan officer about your street. Homes near you bought around the same time, and a few are in a position to do better than the rate they signed at. Would it be worth a quick look at where yours sits?”
You give us the job address and what you want offered. We write the rest and brief the callers.
We do the calling for these too All industries →